Wednesday, September 28, 2016

UKCloud commits to new name

UKCloud is a cloud computing service focused on the public sector in Britain. It was known as Skyscape Cloud Services until August 1 when it relaunched under the present name. The new identity was developed by digital and brand agency Mr B & Friends.

Tuesday, September 27, 2016

Snapchat snaps off its company name

At the end of last week, Snapchat launched its first physical product. It is called Spectacles and is a pair of glasses with a camera, similar to Google Glass, except stylish, affordable and purchasable. At the same time, company behind Snapchat changed its name. It is now simply "Snap Inc."

Keeping 'Snap' in the name maintains some familiarity, but enables the company to be about more than one product, as explained by a blog post. Visually, corporate seriousness is expressed through a serif wordmark, with Snapchat's vibrant yellow still dominating the austere website.

Monday, September 26, 2016

Troika creates 'Pure Energy' look for ABC


The big American networks are still in the habit of introducing new graphics packages more or less annually. ABC turned to their long-time partner Troika to produce a graphics package for the 2016-17 TV season.

Building on the logo and colour schemes established by the 2013 rebrand, the new look has been dubbed "Pure Energy". It gets more three-dimensional with a wavy piece of three-dimensional 'smoky' cloth as a key element in animated transitions.

Wednesday, September 21, 2016

Logo round-up: August 2016

Subway launched its funky new logo at the start of the Olympics, but other than that companies mostly held off launching new identities during the games. Once the fire had been put out, several companies launched new logos, including Sears Canada and a bunch of TV channels around the world.

Tuesday, September 20, 2016

Flat dimensionality for TV3 Norway

TV3 is one of Norway's leading commercial TV channels, part of the MTG group. At the beginning of this month, the channel launched a brand new look, which it says reflects the increased investment in programme quality it has undertaken over recent years.

The new look was created by Oslo-based agency Racecar. To maintain familiarity, they updated the existing logo, but gave it a modern "flatter" appearance. In animation, the logo will spin and rotate to reveal its dimensionality. The rest of the graphics use a restrained colour palette to highlight the programming.

Monday, September 19, 2016

Nowo, new name for Portuguese cable company

Cabovisão, one of the leading cable TV companies in Portugal, was rebranded last week. It is now known as Nowo. The name means "now" in Portuguese and reflects "a new attitude and approach to the market".

The new logo is described as "simple and strong" and the overall communication platform will be "clear, simple and strong". The orange colour should convey joy and irreverence.

Wednesday, September 14, 2016

A logo for the people from AmeriCares

AmeriCares is an American aid organisation focused on disaster relief. Having never really changed its logo since its foundation in 1979, this week AmeriCares launched a completely new visual identity.

For the first time, the non-profit will have an icon, representing the "people AmeriCares serves". It is hoped that the icon will be understood and recognised across cultures.