Friday, October 17, 2014

Elisa splashes out on new look


Elisa is a major telecommunications company in Finland, offering both landline broadband Internet and mobile services. Yesterday, October 15, the company launched a new visual identity, developed by Swedish branding agency Grow.

The rebrand unites a bunch of product names that will live on a sub-brands under the corporate name. The unified identity should project an image of a more fluid and agile company. The friendly script logo is supported by a splash figure made up of constantly changing fluid shapes.

Thursday, October 16, 2014

Logo round-up: September 2014


This September, usually one of the busiest months of the year when it comes to rebrands, didn't disappoint. There were dozens of interesting new projects launched around the world, including a new look for Southwest Airlines, a new name for Belgium's phone company, a national export brand for Turkey and several others.

Ubeeqotous car sharing


Ubeeqo is a French company that provides corporate car-sharing solutions, describing itself as a national leader in that field. It was known as Carbox until earlier this year when it adopted a new brand identity, developed by French agency Brand Brothers.

The agency worked on everything from naming to visual identity, applications and icons. The new look should convey easy travelling and consistency.

Wednesday, October 15, 2014

BBC First – in the mood for great drama


BBC First is a new premium TV channel from the BBC, first launched in Australia back in August. The channel features the best of BBC drama and the intention is to have it rolled out globally over time. The brand identity for the channel was developed by New York-based Trollbäck + Company, who are also working with the BBC on the launches of two further channel brands, BBC Earth and BBC Brit.

The BBC First brand is set in "an emotionally heightened world where nothing is just black and white, but supercharged with fine nuances and incredible plot twists". The idents convey different emotive vibes and moods through footage shot on film using a special camera set-up that has been double-exposed and projected.

The idents and a press release can be seen below.

New Boomerang logo launching worldwide


Boomerang is an International cable network dedicated to classic American cartoons from the likes of Warner Bros. and Hanna-Barbera. It was launched in the United States in 2000 as a spin-off from Cartoon Network and has since been rolled out worldwide. Yesterday, October 14, Boomerang announced that it would launch a new logo internationally.

The new logo is part of an international relaunch as a "global all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing". The new logo is clearly more linked to Cartoon Network, clearly positioning it as a sister channel.

Monday, October 13, 2014

Sapo leaps forward


Sapo is a Portuguese company that is both an internet service provider and the owner of several web portals through which it collects a large amount of Portugal's internet traffic. It was founded in 1995 essentially as Portugal's equivalent of America Online. The name is originally an acronym, but also happens to mean toad in Portuguese, so the company logo has always been a toad. This month the are introducing a redesigned version of that toad.

Sapo say they are "betting on credibility, creativity, innovation, technology and proximity" and that their logo is "modern, technological, innovative and disruptive". It also comes with a new set of colours and icons.

Classics: Air Canada, 1964


Air Canada is the largest airline in Canada, founded in 1937 as Trans-Canada Air Lines (TCA), a name it kept using until about fifty years ago when the current name was adopted. Air Canada was originally the French name for the airline, used in conjunction with the TCA moniker for several years until the latter was dropped in 1964, legally changing the airline's name on January 1, 1965.

Part of that transformation was the development of a new corporate identity, revealed to the public in October 1964. Air Canada contracted Stewart Morrison Roberts (later known as Stewart & Morrison), one of Canada's leading brand consultants at the time. They developed a modern identity draped in the national colours, red and white.

The logo is a new take on the encircled maple leaf and was designed by Hans Kleefeld, a German-born graphic designer who was creative director at SMR at the time. They naturally decided to keep the maple leaf, but stylised it and added a broken circle that starts at its stem. The lettering was designed to be uncluttered.