Monday, November 27, 2017

Logo round-up: October 2017


Yet another quite delayed round-up for October, but hopefully you'll find it interesting. It features some fairly radical repositionings such as Ørsted and the Science Museum in London, and some brands that achieve big changes with small means, such as Dropbox and Vodafone. As well as about three dozen other new logos from around the world.

Monday, November 20, 2017

Open letters for DD Holdings


Diamond Dining Group is a Japanese owner of restaurants and shops. Bach in September it transformed itself into DD Holdings, a holding company. The new visual identity was designed by Kashiwa Sato.

The rebrand was a response to the fact that the company had developed beyond its original restaurant business into other amusement businesses. The Diamond Dining name will apparently remain in use. The double-D mark expresses a "free-spirited and vibrantly innovative corporate culture" with the holes in the letters representing "open innovation".

Monday, November 13, 2017

Flexible change for Verte by FutureBrand


Verte is a corporate travel agency in São Paolo. It was known as Traveland until last month, when it adopted a new name and identity, developed by FutureBrand.

The rebrand is focusing on the values Verte provides for its costumers, the tailor-made solutions and the expertise within the company. The new name is Portuguese for "change" and the logo features a flexible linking of the E and R that can be expanded and contracted.

Tuesday, November 7, 2017

Bleed rebrands Norway's Sbanken


The Norwegian bank Skandiabanken used to be a part of the Swedish bank of the same name until a few years ago, when it was spun off. As part of the transaction, the Norwegian bank had to eventually change its name, which it did yesterday by shortening it to Sbanken. The new identity was developed by Oslo-based Bleed.

Skandiabanken had mainly been an Internet bank since its beginning, an the new identity maintains the simplicity associated with Internet banking. It revolves around a sphere or circle representing what is important – the customer and what the costumer cares for.

Monday, October 30, 2017

Trollbäck creates cross-platform look for NFL GameDay show


NFL GameDay is the flagship show of the NFL Network, providing more than 15 hours worth of highlights and analysis every Sunday. It recently launched a new look with new graphics by Trollbäck+Company.

The new look is part of a complete review to create a holistic brand experience. The graphics are designed by be flexible and adaptable as the show's content changes rapidly to accommodate new audiences and new ways of viewing. Overall, the look has less of a three-dimensional "TV" style and more of the flat and clean style that works better across platforms. The motion graphics feature colours and logos from the different teams that have been cropped to create bold and interesting juxtapositions.

Monday, October 23, 2017

Logo round-up: September 2017


Other commitments have meant less time for this blog, but here at least is the logo round-up for September 2017. This is probably one of the busier months, and this year was not exception, although there isn't really a single project that stands out as a revolutionary change for a major client.

Monday, October 9, 2017

DONG Energy becomes Ørsted with help from Kontrapunkt


DONG Energy is Denmark's largest energy company. Last week it announced its intention to change its name to Ørsted. The new visual identity was developed by Kontrapunkt in collaboration with DONG's internal team.

DONG was originally an abbreviation of "Danish Oil and Natural Gas", and was seen having a coal-based heritage not appropriate for a modern "green" energy company. The new name comes from Hans Christian Ørsted, the discoverer of electromagnetism.

The identity programme and its logo are heavily rooted in Danish functionalist design from the 1930s. The second major influence is life, with a focus on natural forms. These influences are particularly evident in the custom type family, Ørsted Sans. The focus on wind energy is manifested by swirling graphic illustrations, and the varied color palette is inspired by Scandinavian nature and architecture.