Monday, May 30, 2016

Brandient creates passionate brand for the Romanian Football Cup

The Romanian Football Cup, Cupa României, is Romania's main football cup, organised by the Romanian Football Federation. It recently received a new visual identity, created by Bucharest-based Brandient.

Brandient's brand strategy describes Romanian football as a way for small communities to come together and be part of a larger experience. At the heart of the new logo is the classic cup itself and two eagles in Romania's national colours.

Thursday, May 26, 2016

From 1995: UPN launches with heavy metal

UPN ID 1995

January 1995 saw the launch of two new broadcast networks in the United States, The WB from Warner Brothers and UPN from Paramount. At the time, these were major events as successful national launches of new broadcast networks were still quite rare.

The task of creating the new graphics package for UPN was given to 3 Ring Circus, a recently established broadcast design company founded by Jeff Boortz and John Sideropoulos, both former employees of Pittard Sullivan. Boortz took the lead as project designer and Sideropoulos was graphics producer.

At the time, UPN only really had one show, the highly anticipated Star Trek Voyager. It was male-skewing, as was the entire network, so the team created as package that "oozed testosterone" with lots of fire and metal.

Tuesday, May 24, 2016

Oxygen gets remixed by Eloisa

American women-oriented cable network Oxygen was rebranded a couple of years ago with a new logo as it sought younger viewers. That look was recently "remixed" by Buenos Aires-based studio Eloisa.

The previous "un-cluttered" look was seen as a bit too minimalist, and Eloise were tasked "to concoct a sparkling refresh of a brand that champions women to be themselves and encourages them to dive into life". They did this by remixing the logo's core elements, the O and its underscore, and using them in fast patterned animations.

Monday, May 23, 2016

Lippincott creates new Saudi mobile brand Jawwy

Jawwy is a new mobile offering from the Saudi Telecommunications Company, the state telco in Saudi Arabia. The new brand was developed by Lippincott, who assisted in everything from brand strategy, logo and packaging.

Jawwy is a colloquial word that apparently means "my atmosphere" in Saudi Arabia. It targets millennials and strives to help them express their digital identities. The orange logo uses Arabic letterforms to create a unique symbol.

Thursday, May 12, 2016

Logo round-up: April 2016

A packed logo round-up with more than 40 new logos revealed in April. Last month featured several interesting projects from around the world.

The final, not-similar-to-a-Belgian-theatre emblem for the 2020 Tokyo Olympic games was revealed. Audi introduced its new flat branding. Several soft drinks introduced refreshed brands, including Schweppes, Sierra Mist and Dasani Sparkling in a month that also saw the launch of new packaging for Coca-Cola.

Wednesday, May 11, 2016

New idents for Sky channels


Sky is the leading pay TV platform in the UK. It also operates its own set of premium channels. Last month, on April 19, the entertainment channels were given new looks and idents. The projects was headed by the in-house bureau Sky Creative, with ident production facilitated by Polynoid, Rattling Stick, The Mill, gotgotneed, MPC, Envy, Box of Toys and Certain.

Tuesday, May 10, 2016

Sierra Mist relaunched as Mist Twst

Sierra Mist is a lemon-lime-flavoured soft drink, similar to 7-Up and Sprite and sold by PepsiCo in the United States. Over the years it has struggled to settle on a coherent brand expression, going through radical changes every couple of years. The last change was in 2014, and last month it was time for the next major overhaul. This time they are not only introducing new logos and packaging, they brand is completely replaced with a new name, Mist Twst.

Where the final Sierra Mist had a quite friendly bubbly look, the new Mist Twst is decidedly edgier with "twsted" typography and dripping graffiti lemons.