New logo: Iris

Iris is a free national television channel run by Italy's largest commercial broadcaster Mediaset. It is primarily dedicated to films and similar programming. Launched in 2007, it has firmly established itself as one of the ten most watched channels in Italy. Last week, on June 13, the channel introduced a new look, with its first ever logo change.

The channel's slogan is Effetto Cinema, which essentially means "the cinematic effect". This is underscored by the idents, that feature cinematic reveals of the golden logo surrounded by searchlights.

Logo round-up: May 2013

News Corporation will be split into two companies, and they both revealed their new logos in May. We also got a new wordmark from Instagram, a new look for the major South American airline Avianca and dozens of other interesting new logos from around the world.

New logo: Albioma

Séchilienne-Sidec is a French company that produces energy from biomass, formed twelve years ago from the merger a company named Séchilienne and another named Sidec. At its annual shareholder meeting on May 30, the company changed its name to Albioma and unveiled a new visual identity. The latter was developed by branding agency W&Cie, who worked with Nomen to develop the name.

The name should be interpreted as "from biomass". The symbol is a Morebius strip styled after a sugar cane leaf, representing renewable energy. It should be both technical and organic, representing "a very innovative company in the field of responsible energy".

New logo: NPO

The public broadcasting system in the Netherlands has always been organised in a unusual way with several broadcasters, both private foundations and state-controlled entities, providing programmes for its many channels. These days, the system is controlled by the umbrella organisation Nederlandse Publieke Omroep (NPO). As public broadcasting has faced increasing competition and economic troubles, there has been a move merge several of these organisation and create a more unified identity, slowly moving to a system more like the rest of Europe.

As part of this process, the NPO announced earlier this year that the various channels would have their names changed to include the NPO brand. While this is yet to happen, last week the NPO introduced a new logo as it launched a new website.

New look: Nitro

Nitro is a Spanish television channel that targets a male audience with a mix of action, reality series and sports. Launched in 2010, it launched a refreshed look last week.

The 2010 launch identity was developed by Toch Studio and included idents that centred around exploding objects in a clean yellow room. The new set keeps the explosion, but make them rawer and more elements-based. A the moment, there's no credit given for the new look.

Adobe (1993)

Tomorrow, it will be twenty years since Adobe started a minor revolution in desktop publishing with the release of the Adobe Acrobat software and its Portable Documents Format (PDF) that allowed us to package and send digital copies of documents that looked the same on all computers. An innovation that we now take for granted. Around that time, the company also introduced a new corporate logo that has been with the company ever since.

The old logo was very typical of a software company in the 80s. The new logo kept the A from that logo, made it white and put it in a red rectangle. The company name was written in a narrow variation of Myriad, the corporate typeface that they had designed.

New logo: EU2013LT - the Lithuanian EU presidency

During the second half of this year, the rolling Presidency of the Council of the European Union will be hosted by Lithuania. It is the Baltic nation's first EU presidency. The logo to represent it was officially revealed on May 10. It was selected through a competition involving both the public and professional graphic designers. The idea for the logo came from someone named Simona Mykolaitytė and was then developed by graphic designer Kotryna Zilinskienė.

It features four blue circles, tied together to represent unity and agreement within the union. The garland features the colours of the Lithuanian flag, symbolising its responsibility to unify Europe during its presidency.