Friday, September 4, 2015

Verizon checks out new logo

Back in the year 2000, telecommunications company Bell Atlantic had grown to the point where it needed a name to fit a business that was no longer confined to the eastern part of the United States. Thus, Verizon was born and America came to be accustomed to a new logo, consistently regarded by designers as one of the worst logos used by a major corporation. Fifteen years later, one the country's most omnipresent brands has replaced that logo.

Keeping some of the straightforwardness of its predecessor, the new logo is dominated by a single-colour wordmark. Some identification is achieved and continuity maintained by keeping a small version of the old checkmark as part of the logo.

Tuesday, September 1, 2015

Google launches new logo

Google launched a new logo today, finally giving up on the wordmark it has used with minor changes since 1999 when it was still merely a challenger among other search engines. It was designed in-house by Google's own design team, and they have posted an extensive case study (highly recommended).

The new logo still uses Google's signature colours, but the old serif typeface has been replaced by a simple geometric sans serif. The logotype is supported by two other elements, four dots that will be shown in transition phases and a multicoloured G that will be used as an icon. Previous icon symbols from Google have tried to retrofit the existing logo into a square shapes icons. This time, the icon and the logotype were clearly designed to work together.

Wednesday, August 26, 2015

Four Danish TV channels, squared

Discovery Networks Denmark is one of the larger broadcasters in Denmark, operating both some leading local entertainment channels and the Danish versions of the Discovery and Eurosport channels. Last Monday, its entertainment channels, Kanal 4, Kanal 5, Kanal 6 and Kanal 9, all launched new logos based on the same basic structure, a coloured square with the channel number in grey.

Back when the flagship mainstream entertainment channel Kanal 5 launched its previous logo two years ago, this blog noted that the group's channels were using logos with the same underlying design idea (a numeral in a coloured holding shape), which meant the logos worked well side-by-side in cross promotion, but were different enough to build an identity. This rebrand goes one step further, enforcing a completely uniform look with the same typeface and structure for all logos. The only thing that differs is colour-coding and the numeral itself.

Tuesday, August 25, 2015

Australia's oldest museum rebrands with a zig-zag

The Australian Museum is a natural history in museum in Sydney that is also the oldest museum in Australia. Last week it launched a new visual identity, developed with interactive ad agency 303Lowe, who were appointed back in January.

The new symbol is an abstract representation of the initials AM in red and ochre, the earth tones of Australia. This "zig-zag" can also be turned into a pattern which is frequently used in the museum's communication.

Friday, August 21, 2015

Logo round-up: July 2015

Technical difficulties once again lead to a delayed logo round-up for July 2015, but here it finally is. The northern hemisphere was clearly in summer mode with less activity, but there were nonetheless several brands that renewed their visual identities, including peripherals maker Logitech and the recently merged KraftHeinz Company. And of course, we got to see the emblem for the 2020 Olympic Games in Tokyo.

Thursday, August 20, 2015

Loyalkaspar creates identity for new children's museum Moxi

Moxi, The Wolf Museum of Exploration + Innovation is the name of a new children's museum that is due to open in Santa Barbara, California next year. It is designed by be a place where children can learn through play. The entire identity, including strategy, naming and visuals, was developed by Loyalkaspar. (Incidentally, the logo was revealed almost a year ago but the project has not really received the attention it deserves.)

Moxi is marketed as "A Playground for Your Brain" and positioned as "a hub for learning, creativity and innovation". An additional benefit in the name is that four letters acronyms beginning with Mo- are generally associated with museum names (e. g. MoMA). The applications use bright primary colours and minimal graphics. The logo has an offset tittle over the I, suggesting "someone leaning forward to look closer and interact".

Tuesday, August 18, 2015

Carter Wong helps Café Zero stand on its own

Café Zero is a brand of frozen coffee drink sold by Unilever in Europe. It was launched a few years ago as a sub-brand of its ice cream brand (the "Heartbrand"). Earlier this year, it was relaunched as standalone brand with a new look by London-based Carter Wong Design.

The agency gave Café Zero its own mark, a coffee bean combined with a snowflake, that dominates the packaging. The "Heartbrand" takes a step back and is only seen as an endorser in point-of-sale graphics.