Monday, May 22, 2017

Logo round-up: April 2017


April was unusually busy this year, with around 45 new logos collected for this round-up. The Huffington Post shortening its name to Huffpost was arguably the most publicised change, but there were several other reasonably noteworthy changes.

Friday, May 19, 2017

Interdependent dots for MassMutual


Massachusetts Mutual Life Insurance Company, generally known as MassMututal, is an American insurance company. At the beginning of this week it launched a new visual identity, designed by The Working Assembly, with strategy by Johannes Leonardo.

The new position highlights the fact that MassMutual is a mutual insurance company, "celebrating the gift of interdependence". The five dots in the new symbol represent the company's community of costumers.

Thursday, May 18, 2017

Dog and Pony rebrand Eredivisie


Eredivisie is the highest division in Dutch football. Last week, the league revealed a fresh new logo, developed by Dog and Pony. It's due to launch at the start of the 2017-18 season.

The new circular 'E' was inspired by the circle at the centre of a football pitch. The simple combination of circles and a sharp angle allows impactful use of the logo in animations and other situations.

Conmebol prints new logo


Conmebol is the amusing name of the governing body for football in South America, founded in 1916. Yesterday, May 17, the organisation revealed a new logo in Gran Asunción, Paraguay.

The new logo replaces a literal and complicated badge with a football, the continent, the flags of all the members and an abbreviation. At the centre of the new badge is a the continent with a fingerprint, representing the "audacity and passion of all teams in all competitions". The fingerprint is contained in a crest with a football behind it.

Wednesday, May 17, 2017

Cape Rock brings emotion to Ziggo Sport


Ziggo Sport is a sports channel operated by Ziggo, the dominating cable network in the Netherlands. Last week it launched a new look with new on-air graphics. Creative studio Cape Rock helped launch the channel in 2015 and they've returned this year to give it a new look.

The new graphics system was designed to be more closely aligned with Ziggo's brand and the enjoyment it aims to brings to its costumers. One element that runs through the package is the use of irregular triangles called "fractals", used a background patterns in most graphics and a elements to highlight energy and motion in the idents.

Monday, May 15, 2017

Syfy stacks up rebooted logo


NBCUniversal made two major rebrand announcements in one day last week, announcing new logos for both its Oxygen and Syfy networks. For Syfy, this is part of "a strategic point of view focused on a renewed commitment to the genre and fandom at large".

The old logo was introduced in 2009 when the Sci-Fi Channel "controversially" changed its name to something trademarkable as it wanted to expand beyond the sci-fi genre. The pure and clean logo was a break with the sci-fi clichés that preceded it.

The new logo is decidedly edgier and can be presented as both a stacked block and a horizontal wordmark. It was presented with an animated gif showing how it can be combined with various sub-brands. No design credit was provided for the new logo, which launches on June 19.

Oxygen moves from reality to crime with new logo


NBCUniversal have recently hinted that it was about overhaul its women's channel Oxygen to focus more on crime programming. Last week, on May 11, it fleshed out these plans by announcing new programmes from the likes of Nancy Grace and Dick Wolf (the creator of the show Law & Order).

It also unveiled a new logo as part of its transformation into a "fulltime crime destination for women". No credit or rationale was provided. The new look launches this summer.