Back in the year 2000, telecommunications company Bell Atlantic had grown to the point where it needed a name to fit a business that was no longer confined to the eastern part of the United States. Thus, Verizon was born and America came to be accustomed to a new logo, consistently regarded by designers as one of the worst logos used by a major corporation. Fifteen years later, one the country's most omnipresent brands has replaced that logo.
Keeping some of the straightforwardness of its predecessor, the new logo is dominated by a single-colour wordmark. Some identification is achieved and continuity maintained by keeping a small version of the old checkmark as part of the logo.