Tuesday, May 8, 2018

From 1967: When ABC split into four radio networks


Back in January 1968, the American Broadcasting Company effectively split its radio network into four different ones based on different programme formats. My understanding is that as ABC weren't really allowed to operate four independent networks, they were usually not on air at the same time. Instead, the main ABC feed would shift between the four networks over the hour. Therefore, these four "networks" differed mainly in timing and style of their news programmes, with the remainder of the time programmed by affiliated stations.

The changes allowed ABC to have multiple affiliates in each market, which in turn allowed them to use their resources more efficiently. It was however quite a daring branding exercise, as the established ABC had to be replaced by unfamiliar and cumbersome names.

The four "networks" were given distinct symbols, designed by G. Dean Smith. In 1963, he had designed a "circle 7" logo for KGO-TV Channel 7 in San Francisco that was so striking that it was adopted by other ABC affiliates on channel 7 and is still in use today. The four radio symbols manage to summarise the programming for the intended networks in an abstract form:

Thursday, May 3, 2018

Streamlined circles for TV4


TV4 is Sweden's leading commercial TV channel. In addition to the main channel, it also operates several additional channels including Sjuan ("the Seven") and TV12. These two channels are dedicated to general entertainment and used to have distinct identities, but as linear television is giving way to streaming, TV4 decided to focus its resources on one brand.

Therefore, on April 10, TV4:s three main channels launched a common new look with Sjuan and TV12 being given new logos more in line with that of TV4. The new look was developed as a collaboration between Bold and Dallas Motion Agency, both based in Stockholm. New idents feature images of cityscapes and nature from around Sweden. The graphics are designed to give a sense of flow to announcements and junctions between programmes.

Monday, April 30, 2018

Logo round-up: March 2018


A very late round-up for March 2018, but hopefully you'll find it a very good one. A fair bunch of relatively notable brands launched new logos last month, including Rotten Tomatoes, the Field Museum, Argentina, Statoil, the US Open, Santander and Expedia Group.

Monday, March 26, 2018

Logo round-up: February 2018


Time for the logo round-up for February! What stands out most is the rebranded Lufthansa, which ended one of the last great '60s airline liveries. But we also had several other varied projects from around the world.

Monday, February 26, 2018

Logo round-up: January 2018


January is a good time of year to mark a new start, which typically means many new logos are launched. This year this included a bunch of media brands such as The Guardian, Slate, This American Life and a bunch of French TV channels. On more internal note, we found out what the super agency created by a merging a bunch of WPP-owned design agencies was to be called.

Friday, February 16, 2018

From 2015: Nestlé Bros by Millford


A lock back a contemporary redesign from a few years ago today. Bros is a chocolate bar brand owned by Nestlé. Bros is Dutch for "brittle" and the main feature of Bros chocolate is that includes air bubbles, similar to Nestlé Aero chocolate sold in many other countries. Back in 2015, it launched fresh new look, created by Millford.

To counter declining sales it was decided that Bros would more clearly target women aged 25-45. The new packaging and its logo are more "feminine and enthusiastic".

Monday, February 5, 2018

Dotted logos for French public TV


France Télévisions is France's public TV broadcaster, operating the domestic channels France 2 through 5 as well as the overseas services "Outre-Mer 1ère", their "satellite" channel France Ô and other services, including news channel France Info. Last week, on January 29, the channels launched new logos based on a common template. The new visual identity system was designed by Paris-based creative studio Movement, who branded the group news channel France Info back in 2016, with .

The old logo system, created by Gédéon, was introduced in 2002 when France Télévisions consisted of three channels (France 2, 3 and 5). It was meritoriously expanded when new channels were launched, but has been bursting at the seams in recent years.

The new channel logos feel less rigid and "logo-like", consisting in their pure forms of a dot and a numeral, supplemented by the word "France" when needed. The identifying colours for the individual channels have been largely been maintained and "brightened". On screen, the channels are also identified by different animated patterns, such as concentric circles for France 2, rectangles for France 3, irregularly placed circles for France 4, gridded circles for France Ô/La 1ère and rasterized images for the corporate level.