Iris is a free national television channel run by Italy's largest commercial broadcaster Mediaset. It is primarily dedicated to films and similar programming. Launched in 2007, it has firmly established itself as one of the ten most watched channels in Italy. Last week, on June 13, the channel introduced a new look, with its first ever logo change.
The channel's slogan is Effetto Cinema, which essentially means "the cinematic effect". This is underscored by the idents, that feature cinematic reveals of the golden logo surrounded by searchlights.