Friday, April 29, 2016

Kontrapunkt's new D for Danish Design Award


The Danish Design Award is an annual event backed by organisations that promote design in Denmark. This year's ceremony was held on April 7 and was the first to use a new visual identity, revealed the preceeding month. It was created by Copenhagen-based design agency Kontrapunkt.

Kontrapunkt's identity is built around a distinctive typeface. The logo is a D made up of the award's name.

Thursday, April 28, 2016

eBay Enterprise relaunched as independent company Radial


Radial is a new company that helps other companies and brands set up "omnichannel commerce", which means they can combine e-commerce and brick-and-mortar stores. It was created through the merger of eBay Enterprise and Innotrac. The former was owned by eBay from 2011 to 2015, and then sold to a group of investors who already owned Innotrac.

The new logo was unveiled last week.

Wednesday, April 27, 2016

Refreshed look for cableco Multimedia Polska


Multimedia Polska is a Polish cable company. A week ago they announced a new development strategy that also included a refreshed visual identity, developed by White Cat Studio.

The distinguished 'M' used in the old logo has been retained, but is refreshed with gradient colouring for the word 'Media'. That gradient is also used extensively in advertisements and other branded communication.

Monday, April 25, 2016

Tokyo 2020 Olympics selects replacement emblem


After last year's silly withdrawal of the emblem for the 2020 Tokyo Olympics following frivolous plagiarism claims, the organisers went back to the drawing board. Then they arranged a contest to come up with a new official emblem for the games, ideally based on a completely new idea. Today, the result was announced.

The winning entry is called the "harmonized chequered emblem" and was designed by Tokyo-based artist Asao Tokolo. It features an indigo blue mosaic, representing "unity in diversity" - different checkers coming together to make a whole. The Paralympic emblem uses a similar pattern.

Swedish Liberal party gets new logo after name change


The Swedish political party Liberalerna was known as Folkpartiet until last autumn when they decided to ditch their old name. The new name means "the liberals" and their policies are probably somewhat liberal, politically.

After using an interim logo for a few months, a new one was revealed over the weekend. The new logo contains a smooth L, although many commentators have zoned in on other qualities.

The old symbol was a cornflower, associated with the Swedish voting rights movement and certain political parties. It is no longer used in the logo, but will still be seen on photos in conjunction with the new logo.

Thursday, April 21, 2016

Coca-Cola launches new "one brand" packaging

355 ml Can One Brand Lineup

Much has been written about Coca-Cola's brand differentiation scheme, where different Coca-Cola products don't necessarily taste all that different but are instead distinguished by sweetener and marketing. A few decades of development means the the sugar-sweetened product is now accompanied by Diet/Light, Zero and Life as global brands. In recent years, Coca-Cola has been tinkering with its package designs in certain markets, usually with the clear aim to give the products a more unified appearance with prominence given to the red corporate colour.

This week saw the revelation of what is touted as a milestone with a new package design introduced in Mexico, slated for roll-out to other markets later on. This is part of a strategy dubbed "One Brand".

The "wave" graphic that has accompanied the Coca-Cola logotype since the late 60s is notably absent from the new packaging. Up until late 60s, the Coca-Cola wordmark was usually seen in a simple red "disc" and the company has recently been phasing in a new version of that circular logo. The disc can now also be seen behind the Coca-Cola wordmark on the new packaging.

Monday, April 18, 2016

Hans Kleefeld (1929-2016)


German-born Canadian designer Hans Kleefeld died earlier this year. He was a prolific designer in the 60s and 70s, designing many memorable trademarks for Canadian companies. Most of his professional work was performed at the Toronto-based firm Stewart & Morrison. After leaving S&M he would go into teaching his craft at the Ontario College of Art.

Here follows a compilation of trademarks designed by Kleefeld while at Stewart & Morrison. A few of these, like the Toronto Zoo and Bank of Montreal marks, are still used today in some form. Others are long forgotten.