This year's edition of the kitchfest that is the Eurovision Song Contest was concluded in Malmö, Sweden over the weekend. The winner was Denmark, which means the contest will be held somewhere in the kingdom next year. Here's a quick glance on the identity work for this year's contest.
The main identity properties and guidelines were revealed back in January and established a colourful butterfly as the primary identifier. It was extended to an entire package of 39 country-specific butterflies based on national flags. The sparkly butterflies contrast against the fresh and icy look of scoreboards, lower thirds and other graphics.
Several Swedish agencies were involved in shaping this year's contest. The main identity was created by Happy F&B, the on-air graphic were devised by Broken Doll, 3D animation was done by Swiss, short live action sequences were directed by Camp David and the music was composed by Adam Nordén.
Update June 3: Broken Doll have released an extensive behind-the-scenes video showing the process behind the graphics package: