ShopNBC is one of the larger home shopping networks in the United States. Despite the name, it is not owned by NBCUniversal, rather it is a part of company known as Valuevision Media that licenses the NBC name and its peacock. This week, May 22, it announced its intention to rebrand the network as ShopHQ. The new brand was developed with Landor Associates.
"In developing the ShopHQ brand, ValueVision conducted research and vetting in partnership with Landor Associates, a global strategic branding and design firm. The Landor team worked closely with ValueVision to develop and validate a name and positioning that would resonate with viewers. The new brand leverages the business' core identity of "Shop" and layers on simplicity, comfort and strength. It also clearly states the aspiration of making ShopHQ a shopping destination. Starting today, customers will begin to see the new name and logo alongside the current logo, with a gradual transition to the new brand. A variety of on-air marketing promotions are planned over the remainder of the year, to educate viewers and make them comfortable with the transition." - Press release
|Carol Steinberg and Bob Ayd, COO and president of Valuevision.|