Yesterday, November 3, saw the launch of the company-wide rebrand for Finnish commercial broadcaster MTV, created with British broadcast design agency DixonBaxi. Last week I gave you an overview of the new logos, today we'll take a look the full package in three posts. This first post will be about the underlying strategy and the corporate brand.
Logo compilation | Master brand | MTV3 | Sub and Ava
The rebrand is built around the positioning "MTV for Experiences", communicating that MTV is a place of creativity and energy meat to provide meaningful experiences across platforms. MTV became the master brand, clearing up the previous situation where MTV3 had been used as both master brand and name of the primary channel.
The new MTV brand is designed to be agile, as reflected by a dynamic logo with a circle designed to move and come to life.