Canberra is the capital of Australia, located several hundred kilometres south west of Sydney and founded in 1913. This week, the city has been given a new logo as part of a brand identity project founded by the Australian Capital Territory. The new look was created by local ad agency Coordinate, working with a PR firm called Content Group.
The new logo spells out CBR, which is the airport code for Canberra Airport. It now also stands for "Confident. Bold. Ready.", which is Canberra's new tagline. The lines inside the letter-forms are inspired by the planned city's street grid. The logo can appear both as outlines and as solid shapes.
The brand has its own website, where you'll learn to think "brand".
The Canberra Times