TV6 is a new Norwegian TV channel, launched in November last year. It targets a mostly female audience with a mix of entertainment and lifestyle. Channel idents were created by London-based motion design studio WeAreSeventeen, who revealed their work a month ago.
In the idents the logo is formed from various objects that relate to the channel's programming. The decision to focus on the logo was made to establish the new brand in the minds of viewers. The initials batch contains three idents; Food, where sweet ingredients form the logo, Glamour, where the logo is made up of gold and pearls, and Home, where the logo is built and decorated like a cabin.
|The basic channel logo, perhaps not designed by WeAreSeventeen.|