Back in January, we mentioned a new logo for Belgian entertainment channel 2BE. The new identity was launched in March, and I have since been told that the entire package, including logo, was developed by Paris-based broadcast design agency Gédéon.
The brief was allegedly to do a rebrand that wasn't "stupid idents" or "graphic design". Instead, 2BE wanted to be all about attitude. This is reflected in the a new graphics package, built to feature a constantly changing range of messages and images.
The logo was designed with the number 2 placed inside the B to make it compact, simple and strong. It is often used an effective "window" for different images.
The art director was Nicolas Famery and producer Emmanuelle Lacaze.
"The logo has been completely redesigned. We put the Number «2» inside the letter B, to make a compact and strong sign. The idea is that the 2BE logo becomes a window on a crazy and funny world. Our idea is to keep him alive as far as possible by never putting the same background. It has to be different everyday. The content can be some of the regular colors, or twisted pictures from photo, video, gif or shows.
Everything have to fuel the new 2BE mood and world." - Gédéon