Two of the leading television networks in Abu Dhabi were rebranded over the weekend. They are both owned by Abu Dhabi Media, the media company of the Abu Dhabi government.
Having previously been gathered under the umbrella brand Abu Dhabi TV they will now market themselves under separate identities. The general entertainment channel Abu Dhabi Al Oula (Al Oula meaning "the First") will now be known as the Abu Dhabi Channel, and the educational, cultural and official channel Abu Dhabi Al Emarat simply becomes Al Emarat. The logos have also diverged into different styles. Media reports say the new look involved a team of 60 experts working over eight months.