Websense was an Austin-based Internet security company that provided web filtering and other services. Last year it was bought by defence contractor Raytheon, combined with similar assets and briefly renamed Raytheon|Websense. This month it was relaunched under the new name Forcepoint. The new name and identity was developed by Landor's San Francisco office.
The name should highlight the company's strength and focused approach. The brand's visual expression conveys "action, intelligence, and a heroic brand statement".