Aldi Süd is one of the world's leading discount supermarket chains, operating thousands of stores in southern Germany, the United States, the United Kingdom, Australia, Austria, Switzerland, Italy and other countries. Last week (March 2), the company unveiled a refreshed logo. It was developed by an agency called "illion. markensocietaet".
The new logo builds on its predecessor, but gives the individual elements a more contemporary look. According to a press release, this reflects ongoing changes in the company.
The new logo is reportedly already used in China, but will start rolling out in other countries in June.
The original iteration of this logo was introduced in 1982, according to the chart below:
Hofer, Aldi's Austrian subsidiary, gets a modified version of the new logo: