Asea is a major Italian water and energy utility. Last month it launched a new corporate identity designed to work better on digital platforms.
The new logo makes heavy use of a simplified map pin symbol which models all letters in the new logos. The pin was chosen as a universal symbol that connects physical locations with the digital world. The logo blends the colours of the groups three main business area, water, energy and environment.
The old logo with its squares was introduced in 2010.
Animated logo introduction: