Massachusetts Mutual Life Insurance Company, generally known as MassMututal, is an American insurance company. At the beginning of this week it launched a new visual identity, designed by The Working Assembly, with strategy by Johannes Leonardo.
The new position highlights the fact that MassMutual is a mutual insurance company, "celebrating the gift of interdependence". The five dots in the new symbol represent the company's community of costumers.
The company’s visual identity has also been updated to focus on its policyowners and customers. The blue chip has been replaced by a newly designed logo, featuring a bold, dynamic blue color and symbolic dots that represent the community of people that MassMutual is helping to connect. Additionally, the company’s website, MassMutual.com, has been redesigned to reflect the refreshed brand, improve the user experience and deliver new features. - Press release