Wednesday, July 5, 2017

Simplicity is key in Saffron's new identity for Openbank


Openbank is a online bank from Spain's Banco Santander group, founded way back in 1995. It operated as somewhat of a sub-brand of Santander until last month, when it launched new corporate identity, developed by Saffron Brand Consultants.

The brand essence has been summed up as "Distinctly Simple", which is what online banking is supposed to be. The bank has discarded the Santander symbol for one of its own, a 'key' monogram made up of the initials O and B.


Using the brand initials, we designed a key symbolising openness and opportunity. Combined with its contemporary design, the key has a classic touch, which perfectly supports the concept of distinction Openbank wanted to champion. - Saffron









Openbank

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