Switzerland-based Adecco Group is one of the leading staffing companies in the world. In addition to the main Adecco brand, it operates under a few other brands. To create a clearer distinction between the operating and corporate level, Adecco recently introduced a separate brand identity for the Adecco Group. It was developed by Landor Associates. Adecco (without "Group") will still be used for the staffing business.
According to a press release, the new look represents the "core values, passion and humanity" of the group. Landor also worked on rejuvenating the main Adecco brand.